1954-1965

1954-1965		1954
		sixteen-year-old Michael begins to comprehend sewing art professionally at a vocational school.  As the simple tailor for a start….
		1957
		among the advanced students, Voronin stays to work in atelier where his permanent striving for perfection makes him to try by practice every new & new  idea…
		1959-60
		after appropriate courses Voronin becomes the foreman
		1964
		Voronin works as the cutter of men's outer clothing. This year for the first time  he managed to get abroad. The foreigners, convinced that « in the USSR are not able to sew » have recognized Voronin’s  suit, he made himself,  as an imported one . It has touched his professional pride, and having come back home, Michael has firmly decided to change the situation.
		1965
		Workers in old ages ignored morals of  25-year ' dab'. After the next skeptical remarks Voronin has got a bet – it will take him only one night to sew a winter coat (one master needs for this purpose 3-4 days). Colleagues have locked Voronin at the workshop, and in the morning the coat was ready as promised. Thus the strong personality of the future master was showed, and his authority wasn’t called in question anymore. “ marketing strategy” notion did not exist yet, but Voronin applied it intuitively. After the preliminary coordination of time with each client, the precise schedule of receptions was made. « Knowing when it is convenient for clients to come, - the master tells, - I hanged out their suits in a cab in advance. People were impressed: « What a marvelous tailor! So many clients, but he remembers me, even organizes fitting beforehand! ». Such level of service was an absolute innovation for the Soviet person, and the customer had a favorable impression about the tailor.